the claim The Miracle Rose Cleansing Stick by Su:m37° claims to generate plenty of foam and remove waste without skin irritation, leaving the skin soft. the science Su:m37° is a premium skincare brand in Korea whose products incorporate a high content of natural ingredients. They specialize in fermented skincare, hence the 37 in their name, representative of the ideal
the claim Just Neem claims the Neem Clay Mask will actively sooth, purify and hydrate skin. It combines deep cleansing French Green Clay, powerful West African Neem and therapeutic essential oils providing an eye-opening facial treatment ideal for all skin types and great for strengthening even sensitive skin. the science Just Neem is a US based company. Their
the claim Claiming the title of the world’s #1 award-winning root concealer, Color WOW, co-founded by John Frieda, boasts it will quickly cover, highlight, thicken and perfect hair without mess using a mineral powder formula. It claims to cover greys and roots seamlessly, extend highlights without peroxide, thicken hair by filling in gaps and deliver a water resistant, natural looking
the start So, you’ve made a conscious decision to start looking after your skin… properly. This may happen in your teens or in your fifties. Rule number 1 is that it’s never to late or too early to start. Rule number 2 is start slowly. Less is definitely more! the confusion Skincare products continue to increase in number, range
the claim The Citrus Revival facial scrub from the Olive Oil Skincare Company claims to decongest pores and lift impurities, leaving skin soft and ready for moisturisation. the science The Citrus Revival facial scrub contains only eco-friendly, natural ingredients, reducing the likelihood of irritation for all skin types. There are some clear star ingredients in this scrub. A
the claim The CeraVe Moisturizing Cream claims it will provide long lasting skin hydration which won’t clog pores, irritate sensitive skin or feel greasy. the science Just like all CeraVe products, this moisturizing cream contains Ceramides (three essential ones in this case – Ceramide 3, Ceramide 6-II and Ceramide 1) which help to restore and maintain the skin’s
the claim The Timeless Vitamic C + E + Ferulic Acid serum claims to even skin tone and help build collagen for a fully nourished, replenished, flawless and ageless look. the science Vitamin C is essential for healthy skin. It has many healing properties including the ability to decrease sun damage and dehydration plus reduce the appearance of
the claim The Swisse Manuka Honey Detoxifying Facial Mask claims to deeply cleanse and hydrate skin, particularly that prone to blemish and congestion. the science The ingredient list in this mask is a who’s who of skincare buzz words. Rich in naturally occurring substances, it of course boasts manuka honey, charcoal and kaolin as stated on the label.