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The Ordinary

Founded by skin care enthusiasts who were fed up with the lack of integrity in the beauty industry, THE ORDINARY takes clinically proven ingredients, formulates them for effectiveness, and offers them at fair prices. The result? Honest, high-quality skin care that’s anything but ordinary.

  • oil,  The Ordinary

    The Ordinary “B” Oil

    the claim The Ordinary’s “B” Oil claims to solubilize a purified form of micro-algae in a blend of squalane and marula, argan, baobab, pataua, brazil nut, inca inchi, rosehip and borage oils to support healthy skin defense, enhance radiance, quench free radicals and help balance pro-irritant mediators.     the science The oils included at the largest volumes in the blend closely resemble human sebum in structure, ensuring rapid penetration, deep hydration and no greasy residue. The first is Squalane which comprises three major antioxidants, namely, Vitamin E, Polyphenols and Phytosterols, for ultimate protection against free radicals and restorative function. Crambe Abyssinica Seed Oil offers a strong concentration of Omega…

  • The Ordinary Organic Cold-Pressed Rose Hip Seed Oil
    oil,  The Ordinary

    The Ordinary Rose Hip Seed Oil

    the claim The Ordinary’s 100% Organic Cold-Pressed Rose Hip Seed Oil claims to be a daily support formula for all skin types that moisturizes the skin and reduces the signs of sun damage to promote an even radiant tone.   the science   The Ordinary Rose Hip Seed Oil is 100% pure, cold-pressed and organic. Rose hip seed oil has traditionally been used in skincare due to its proven healing and protective properties. It is rich in linoleic and linolenic fatty acids and pro-vitamin A, often considered nature’s retin A. Components retain their effectiveness because they undergo cold-pressed extraction. Together they help to reduce scars, fine lines, sun damage and…