• Paula's Choice,  serum

    Paula’s Choice 10% Niacinamide Booster

    the claim The 10% Niacinamide Booster is a concentrated niacinamide serum booster presented as an ultra light liquid formula that improves uneven skin tone and refines the appearance of pores, texture and fine lines. It also promotes a brighter, younger looking complexion.     the ingredients Water, Niacinamide (vitamin B3), Acetyl Glucosamine, Ascorbyl Glucoside, Butylene Glycol, Phospholipids, Sodium Hyaluronate, Allantoin, Boerhavia Diffusa Root Extract, Glycerin, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra Root Extract, Ubiquinone, Epigallocatechin Gallate (EGCG), Beta-Glucan, Panthenol, Carnosine, Genistein, Citric Acid, Sodium Citrate, Sodium Hydroxide, Xanthan Gum, Disodium EDTA, Ethylhexylglycerin, Phenoxyethanol     CosDNA returns a safe formulation with all active ingredients rating green.     the science The hero…

  • Pixi,  serum

    Pixi Vitamin C Serum

    the claim The Pixi Vitamin C Serum claims to be a lightweight serum that gently exfoliates, hydrates and nourishes the skin.     the science Please note, the core of the formula across all the Pixi Vitamin C range has a lot of commonality, so there will be some repetition noticed if you’re reading several reviews. Easily absorbed, Vitamin C has the ability to decrease sun damage and dehydration plus reduce the appearance of wrinkles and fine lines. It’s also able to decrease water loss and boost moisture retention. Furthermore, it enhances the skin’s ability to repair itself, speeding up cell turnover and improving the removal of accumulated dead and…

  • Dewy & Bae,  serum

    Dewy & Bae Raw Glow

    the claim The Dewy & Bae Raw Glow claims to be a vegan-friendly, cruelty free, nourishing facial oil serum that will hydrate, protect and re-balance skin in 7 days while also imparting a youthful suppleness.     the science Represented at the highest concentration, Jojoba Seed Oil is composed of 97% wax esters. This oil/wax resembles human sebum ensuring easy absorption into the skin for superior moisturisation without clogging pores. Additionally, this characteristic helps regulate sebum production and balance facial oils. Important for skin cell regeneration, it is rich in natural Vitamin A while essential omega 6 and 9 fatty acids to help repair and regenerate skin cells. Grape Seed…

  • Keep Cool,  serum

    Keep Cool Soothe Serum

    the claim The Keep Cool Soothe Serum claims to aid sensitive skin recovery from environmental stressors, helping to repair and strengthen the skin barrier.     the science As with all products in the Keep Cool Soothe line, this serum comprises a huge concentration of 66% Bamboo Water. Bamboo contains 70% natural silica, an organic compound that helps to keep skin looking healthy, supple and radiant. Packed with amino acids and flavonoids, it also provides antioxidant protection against UV radiation. By reinforcing the moisture barrier, it reduces bacteria penetrating to additionally improve acne and recover damaged skin. Centella Asiatica Extract is traditionally used in Asian medicine for its healing ability.…

  • Skocktail Moisjito
    serum,  Skocktail

    Skocktail Moisjito

    the claim The Skocktail Moisjito claims to perform the role of both serum and moisturiser in one step to immediately plump, nourish and repair skin.     the science There are two hero ingredients in the Skocktail Moisjito formula, both well known in the skincare arena. Firstly, at the highest concentration is Hyaluronic Acid (HA), present at a low molecular weight of 5nm (diameter). HA occurs naturally in the skin, a humectant that has the ability to draw over 1000 times its weight in moisture from the atmosphere to keep it supple and fresh. One gram of HA can hold up to six litres of water. Revitalizing the skin’s outer…

  • Bellflower Hibiscus Anti-Aging Serum
    Bellflower,  serum

    Bellflower Hibiscus Anti-Aging Serum

    the claim The Bellflower Hibiscus Anti-Aging Serum uses Hibiscus flower extract together with Niacinamide, Adenosine and a complex multi-peptide to deliver healthy, moisturised and smooth skin with increased elasticity.     the science The hero of the formula is of course Hibiscus Flower Extract, present at a concentration of 15,000 ppm and placed 7th on the INCI following Niacinamide. It is packed with antioxidants including Vitamins C and E, Anthocyanins and Polyphenols that provide a strong defense against free radicals as well as helping prevent spots and freckles. Able to assist with collagen production and boost skin elasticity, its anti-ageing prowess has earned it the nickname “Botox Plant”. A high…

  • JKosmmune Serum
    JKosmmune,  serum

    JKosmmune Serum

    the claim The JKosmmune Serum claims to be a lightweight, high-performance serum, fortified with powerful β-glucan that boosts skin immunity and visibly corrects tone for glowing and healthy skin.     the science In a short formula comprising only 7 ingredients, the hero is of course β-Glucan which is basically a polysaccharide sugar derived from various mushrooms, plants, algaes, yeast or oats. Represented at 99.99% purity for maximum potency (5,000 ppm), it is able to stimulate collagen production, accelerate wound repair, soothe and calm irritated and inflamed skin, moisturise and fight the signs of ageing. Its humectant effect is supposedly 20% more hydrating than hyaluronic acid, able to lock in…

  • B-Liv HA Temptation
    B-Liv,  serum

    B-Liv HA Temptation

    the claim B-Liv HA Temptation claims to recharge the skin and build a reservoir for tomorrow with this luxurious moisture-locking potion. It instantly infuses with essential hydration to quench skin’s thirst and reverse the visible signs of aging; consequently, improving skin’s density creating a soft and supple veil.     the science The hero of the formula is of course Hyaluronic Acid (HA). It’s found in the body naturally but declines with age. By 40, the body produces half as much HA as it did in our 20’s. It is able to hold up to 1000 times its weight in water for a plumping effect on the skin. Snow Mushroom…

  • Heimish Bulgarian Rose Mist
    Heimish,  mist,  serum

    Heimish Bulgarian Rosewater Mist Serum

    the claim The Heimish Bulgarian Rosewater Mist Serum is a mist, toner and serum hybrid made using 88% Bulgarian Rosewater to impart pH balancing, detoxifying and hydrating properties on the skin.     the science Rose Flower Water is simply water scented or distilled with essential oil from the Rose plant (the hydrosol is steam distilled and more potent in delivering benefits). It exhibits soothing, cooling and anti-inflammatory properties, ideal for sensitive skin or that suffering acne, redness and irritation. Astringent behaviour helps to tighten pores and reduce their appearance. Furthermore, benefits are provided in a pH balanced solution. Niacinamide (Vitamin B3) is a superstar ingredient that acts as a…

  • BY WISHTREND Pure Vitamin C 21.5% Advanced Serum
    ByWishtrend,  serum

    ByWishtrend Pure Vitamin C 21.5% Advanced Serum

    the claim The ByWishtrend Pure Vitamin C 21.5% Advanced Serum serum claims to improve overall skin tone and texture. It is formulated with 10 essential ingredients for a fast and effective result.     the science Vitamin C is essential for healthy skin. It has many healing properties including the ability to decrease sun damage and dehydration plus reduce the appearance of wrinkles and fine lines. Ascorbic acid (often referred to as L-ascorbic acid) is considered its most potent form, highly effective at concentrations over 20%, in this case, 21.5%. Studies have found that using Vitamin C topically for at least 12 weeks can result in a visible decrease in…