Paula's Choice

PAULA'S CHOICE SKINCARE began with a commitment to customer advocacy and education and that remains a core element of their philosophy and product development.

  • Paula's Choice,  serum

    Paula’s Choice 10% Niacinamide Booster

    the claim The 10% Niacinamide Booster is a concentrated niacinamide serum booster presented as an ultra light liquid formula that improves uneven skin tone and refines the appearance of pores, texture and fine lines. It also promotes a brighter, younger looking complexion.     the ingredients Water, Niacinamide (vitamin B3), Acetyl Glucosamine, Ascorbyl Glucoside, Butylene Glycol, Phospholipids, Sodium Hyaluronate, Allantoin, Boerhavia Diffusa Root Extract, Glycerin, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra Root Extract, Ubiquinone, Epigallocatechin Gallate (EGCG), Beta-Glucan, Panthenol, Carnosine, Genistein, Citric Acid, Sodium Citrate, Sodium Hydroxide, Xanthan Gum, Disodium EDTA, Ethylhexylglycerin, Phenoxyethanol     CosDNA returns a safe formulation with all active ingredients rating green.     the science The hero…

  • Paula's Choice Omega+ Complex
    Paula's Choice,  serum

    Paula’s Choice Resist Omega+ Complex

    the claim The Paula’s Choice Resist Omega+ Complex is said to be a superfood for your skin. Concentrated levels of omega fatty acids strengthen the skin’s surface with the essential nutrients needed for healthy, hydrated and visibly stronger skin. Furthermore, the product claims to replenish dull, dehydrated skin, revive a beautifully smooth, supple feeling, plus visibly soften the appearance of fine lines and wrinkles.     the science Starting with the hero ingredients, omega fatty acids are represented strongly in the formulation. There are 11 omega fatty acids, the most vital being 3,6 (both essential) and 9 (able to be produced naturally by the body). Fatty acids are the building…

  • Paula's Choice Skin Balancing Oil Reducing Cleanser
    first cleanse,  Paula's Choice

    Paula’s Choice Skin Balancing Oil Reducing Cleanser

    the claim The Paula’s Choice Skin Balancing Oil Reducing Cleanser is a blend of gentle cleansing ingredients which thoroughly remove makeup, excess oil and impurities while soothing skin.     the science The primary cleansing agents in the Paula’s Choice Skin Balancing Cleanser are gentle surfactants. They work by lowering the surface tension of water helping it to bond with and wash away dirt, oil and other impurities. Additionally, they provide a mild lathering effect to the formulation. Both Sodium Cocoyl Isethionate and Sodium Lauroamphoacetate are naturally derived from coconut oil, ensuring an oil based product suitable for a first cleanse. When combined with other fatty ingredients, Stearic Acid, acts…