Heimish Bulgarian Rose Mist
Heimish,  mist,  serum

Heimish Bulgarian Rosewater Mist Serum

the claim

The Heimish Bulgarian Rosewater Mist Serum is a mist, toner and serum hybrid made using 88% Bulgarian Rosewater to impart pH balancing, detoxifying and hydrating properties on the skin.
Heimish Bulgarian Rosewater Mist Serum

the science

Rose Flower Water is simply water scented or distilled with essential oil from the Rose plant (the hydrosol is steam distilled and more potent in delivering benefits). It exhibits soothing, cooling and anti-inflammatory properties, ideal for sensitive skin or that suffering acne, redness and irritation. Astringent behaviour helps to tighten pores and reduce their appearance. Furthermore, benefits are provided in a pH balanced solution.

Niacinamide (Vitamin B3) is a superstar ingredient that acts as a restorative agent. It helps to brighten skin by inhibiting melanin production and is also an effective treatment against hyperpigmentation. Niacinamide can improve the appearance of enlarged pores, uneven skin tone, fine lines and dullness plus strengthen the skin surface. Also acting as a soothing and skin-restoring agent, Adenosine has proven anti-wrinkle benefits due to its ability to energize the skin’s surface, helping it to look smoother and younger.

As well as being excellent sources of antioxidants, Portulaca Oleracea and Lotus Flower Extracts contain fatty acids and are effective at stimulating cell regeneration. High levels of Vitamins E, C and beta carotene in Portulaca Oleracea help it to brighten skin tone and reduce sun induced damage while Vitamin C and minerals help the Lotus Flower Extract to protect against free radicals and hydrate respectively. Additional antioxidant sources include Gernanium Flower Extract and Orange Peel Oil,the latter also displaying antiseptic and anti-inflammatory properties to help with skin conditions like acne and redness.
Heimish Bulgarian Rosewater Mist Serum

the ingredients

Rosa Damascena (Rose) Flower Water, Propanediol, Dipropylene Glycol, Niacinamide, Pentylene Glycol, Portulaca Oleracea Extract, Nelumbo Nucifera (Lotus) Flower Extract, Pelargonium Graveolens Flower (Geranium) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Rosa Damascena Flower Oil, Glycerin, 1,2-Hexanediol, Choleth-24, Polyglyceryl-2 Oleate, Diphenyl Dimethicone, Triethylhexanoin, Ethylhexylglycerin, Hydrogenated Lecithin, Adenosine, Sodium Citrate, Citric Acid, Xanthan Gum, Disodium EDTA
Heimish Bulgarian Rosewater Mist Serum Ingredients

the packaging

The Heimish Bulgarian Rosewater Mist Serum comes in a handy travel friendly cylindrical bottle with spray dispenser and protective cap.
Heimish Bulgarian Rosewater Mist Serum Packaging

the analysis

An ideal assessment is returned from both the CosDNA and EWG databases, rating the Heimish Bulgarian Rosewater Mist Serum an ideal low hazard with absolutely no warning flags.
Heimish Bulgarian Rosewater Mist Serum CosDNA Analysis

the application

After cleansing, hold the bottle 7-8 inches away from the face and spray. Follow with serum and mosturiser. Alternatively, use throughout the day to refresh and hydrate the skin or to set makeup.
Heimish Bulgarian Rosewater Mist Serum Application

the scent

As anticipated, the mist has a distinct rose scent.

the cost

The mist costs AUD$32.00 for a 55ml bottle.

the availability

Heimish products are available at Korean skincare boutiques including iHerb, Yes Style and Style Korean. I received mine from April & Ko.

the expiry

The mist has a three year shelf life.
Heimish Bulgarian Rosewater Mist Serum Expiry

the performance

Commencing with presentation, this little bottle is super cute! It’s highly portable (12cm long, 4cm diameter) and very aesthetically beautiful, even the box it comes in is striking. The cap seals really well so there is little risk of accidental discharge. The mist itself is very evenly distributed and disperses to a good range. One pump doesn’t cover the whole face. I use 2-3 per application. Although the appearance is pink, the serum itself is watery and slightly white in colour, the bottle having a pretty white-to-pink ombre effect.

If you enjoy rose scents, you will love this one. I’m not a huge fan of floral smells, but due to the high concentration of rosewater and presence of rose oil, this is very natural and pleasant without being overpowering. There’s no added artificial perfume included. The scent dissipates as soon as the mist is absorbed so if it isn’t your favourite, you don’t have to tolerate it for long.

The formula is very gentle, rated extremely well by both the CosDNA and EWG resources so apart from potential reactions one might have to specific botanical inclusions such as essential oils, it is suitable for all skin types including sensitive. Given the potential multiple applications throughout the day, the gentle nature of its formulations is imperative.

Different to most mists, this is a hybrid toner/serum that dispenses as a spray. Heimish recommends using this during the skincare routine on a cleansed face and also for bouts of hydration throughout the day. I tried both, my thoughts on each application follow. Firstly, I want to discuss the aspects of the product that I found consistent regardless of application type.
Heimish Bulgarian Rosewater Mist Serum
The mist claims pH balancing, detoxifying and hydrating effects. Regarding pH, the high concentration of rosewater would certainly deliver such an outcome. However, I expect that by the time my toner has done its work, this wouldn’t be a necessary requirement of a serum. As such, I don’t really value this product advantage. It can however be used as a toner substitute in which capacity it may be useful to balance acidity, however, I personally would not use it at this step.

Secondly, detoxifying. In terms of skincare, I imagine this means freeing the skin of harmful substances such as bacteria and pollutants. Rosewater heals inflammation. It helps to repair already compromised skin so is a reactive agent not a preventative one. However, geranium and orange peel oils exhibit antiseptic properties, so would be effective at killing bacteria before it has a chance to cause any damage. As such, both preventative and repairing angles seem to be covered, confirming a formula that can be considered detoxifying.

Having said that, it should be noted that during the 6 week testing period, I didn’t have any inflammation upon which to test that claim. No existing skin condition allowed the soothing effects of this mist to be realised and no new irritation or inflammation was introduced while using it either. Given my skin barrier is currently healthy, it’s difficult to conclude that this supports the mist’s ability to prevent toxins from penetrating the skin. I don’t think any lurking bacteria would have made any impact regardless of whether I was using this mist or not. Suffice to say, it includes ingredients to assist with skin conditions such as acne and redness. Furthermore, the spray itself has an immediate cooling effect that lasts until absorption, so I’d expect it to impart a mild anti-inflammatory benefit simply because it would lower skin temperature upon contact.
Heimish Bulgarian Rosewater Mist Serum
I have used several rosewater based mists including the Trilogy Hydrating Mist and Commleaf Rose Blooming Mist. Both of these are refreshing and light on the skin while also delivering a burst of hydration. Comparing their performance with the Heimish offering when used periodically throughout the day, the one aspect that stands out as different is the weight of the product. Upon dispensing, all feel equally light and fresh, however, once the product rests on the skin and absorbs, the Heimish mist simply feels heavier. I can only conclude that this is because of it’s serum-like composition, particularly when layered over existing sunscreen. However, hydration and refreshment are two different things. It delivers a good hydration kick and although it doesn’t leave a sticky or tacky residue, it just doesn’t feel refreshing.

It works well under and over makeup to prep or set and I can see it being useful for drier skin types as a preparatory step to foundation application. It gives a slightly dewy finish when used to set makeup and works effectively to keep it in place throughout the day. As always, I like to note that I am a light makeup user so these results are based on minimum makeup application.

Finally, when used as a serum, following toner in the morning or evening skincare routine, I found the spray application was not ideal to avoid the sensitive eye area and ensure sufficient product is absorbed. As such, I changed application means by spraying it into my palms and patting it into my skin instead to avoid the eye area more effectively. This worked well. Regarding results, I found it a little lightweight in my the evening but enjoyed it in the morning routine. As part of my PM routine, I needed to apply other hydrating layers to ensure my skin remained plump throughout the night. As a morning option however, I found it perfect for the summer conditions during which I used it. I probably wouldn’t use it as a serum in drier months however, anticipating it would be a little underwhelming.

the conclusion

In conclusion, this is a nice, CosDNA confirmed safe mist with a beautiful rose scent that adds a nice burst of hydration. It’s a little lightweight as a serum since hydration is not long lasting yet a little heavy as a mist for bursts throughout the day. I think this one is trying to achieve too much and not doing anything particularly well.

the summary

Pros Cons
Safe formulation Only available online for Australians
Gentle Hydrating but not refreshing as a mist
Fresh natural rose scent A little lightweight as a serum
Good for makeup prep and set A little heavy as a mist
Versatile product can be used as a toner, mist or serum
Suitable for all skin types


the references

April & Ko
The Benefits of Rose Water Holistic Health Herbalist
Niacinamide Paula’s Choice Skincare Dictionary
Niacinamide Benefits for Skin Jared Paventi
What are the Best Products with Niacinamide? Nicki Zevola Benvenuti
Lotus Flower Extract Racinne website
Geranium Oil Paula’s Choice Ingredient Dictionary
These Sweet Orange Essential Oil Uses Will Brighten Up Your Dry, Wintertime Skin Kristin Collins Jackson
Citrus Aurantium Dulcis (Orange) Fruit Extract Earth Science
These Sweet Orange Essential Oil Uses Will Brighten Up Your Dry, Wintertime Skin Kristin Collins Jackson

the disclaimer

Please read in context with my disclaimer.
This product was provided to me free of charge by April & Ko for review. This post only includes my honest opinion and experience of this product and is in no way influenced by Heimish, April & Ko, any of its representatives or any other third party.


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