• Macadamia Deep Repair Masque

    Macadamia Deep Repair Masque

    the claim Macadamia Deep Repair Masque penetrates and rejuvenates weakened hair for enhanced health, shine and resiliency with no weigh down. Perfect for dry, weakened or color-treated hair of all textures.   the science Macadamia and argan seed oils are used in hair care because it of their many benefits. Macadamia Natural Oil implements a patented composition of both in their hair care products. It is rich in Omega 7 and closely resembles the skin’s natural oil making it easy to absorb into the hair and scalp without feeling greasy. It promotes the production of sebum in the scalp which replenishes the follicles and thus rejuvenates the hair. Squalene is…

  • WOW Root Cover Up

    Color WOW Root Cover Up

    the claim Claiming the title of the world’s #1 award-winning root concealer, Color WOW, co-founded by John Frieda, boasts it will quickly cover, highlight, thicken and perfect hair without mess using a mineral powder formula. It claims to cover greys and roots seamlessly, extend highlights without peroxide, thicken hair by filling in gaps and deliver a water resistant, natural looking finish without waxes, dyes or parabens.   the science Mica minerals, Iron Oxides and Titanium Dioxides are used as color additives in the Color WOW formula. They are naturally derived and not considered dangerous in cosmetics. Silica is a mineral found naturally in sandstone, clay, and granite, as well as…