Founded in 1945, AVEENO produces skincare for face and body for all ages, including a baby range. The brand derives its ingredients from nature, key ingredients in their formulation being oats and soy.
the claim The Aveeno Positively Radiant Daily Moisturiser (SPF15) uses exclusive ACTIVE NATURALS® Total Soy Complex and Natural Light Diffusers to naturally even out skin tone and texture. Clinically shown to improve 5 Factors of Radiance: Tone, Texture, Dullness, Blotchiness and Brown Spots whilst also providing protection from the sun and premature aging. the science Soy bean extract is the key ingredient in this formula. According to Aveeno their scientists have “devised a way to process soybeans that retains the integrity of the proteins to provide immediate and long-term skin benefits. Products with ACTIVE NATURALS® Total Soy Complex visibly transform dull, uneven skin into brighter, more radiant skin.” Soybean…